Do you know why it is “PINK”?
We all know that Pink ribbon is the official symbol of breast cancer awareness, but do you ever think why it is Pink, not any other color? If no, let spend a few minutes to unfold that interesting fact.
It’s all start with Peach color:
Yes, the color Peach has its first association with breast cancer awareness. Charlotte Haley, a sixty-eight-year-old lady who raised her voice against the lack of federal funding for breast cancer prevention first used the peach color ribbon along with a note card which read
“The National Cancer Institute annual budget is $1.8 billion, only 5 percent goes for cancer prevention. Help us wake up our legislators and America by wearing this ribbon.”
Later Alexandra Penney, editor in chief of Self magazine, who was working on Self magazine‘s 1992 National Breast Cancer Awareness Month issue, join hands with Evelyn Lauder, cosmetic giant and Senior Corporate Vice President of the Estee Lauder Companies to promote breast cancer awareness. They approached Haley to contribute their part in this movement. But Haley thoughts were different, she didn’t want to commercialize the ribbon or decease and reluctantly refused their proposal.
Self-magazine decided to move forward their campaign with same ribbon but a different colour. They thought the colour Pink would represent as a colour of femininity and reflects more positivity.
Parallel to this in late 1990’s, the Susan G. Komen Breast Foundation starts distributing the pink ribbon for the participant’s of the Race for breast cancer survivors held in New York City.
All these come together make Pink ribbon more popular in a short period of time and a universal symbol for Breast Cancer Awareness.
The proliferation of the pink ribbon can be explained, in part, by its power as a marketing tool. Because the color pink is considered feminine in western countries, the ribbon has come to be a symbol and a proxy of goodwill towards women in general. Buying, wearing, displaying, and sponsoring pink ribbons can signal that a person or business cares about women.”